This training takes into account the profound changes in the media environment in recent years. This has repercussions, among other things, on communication in the event of a crisis or serious event. Thanks to mobile phones, the Internet and social networks, the population now has the opportunity to obtain information without intermediaries.
The authorities therefore need to disseminate their information quickly. Journalists also expect the authorities to communicate quickly and comprehensively using all available channels. This places heavy demands on the heads of the governing bodies at all levels.
The aim is to provide managers at all levels with an instrument that identifies all the generally accepted principles of modern crisis communication. The text is divided into concise chapters and supplemented by checklists.
This training is an aid to prepare and master the communication and information of the population in the event of disasters, emergencies or major events. It provides information officers with an appropriate basis for developing a communication concept that will enable them to communicate in the best possible way in the event of an event or crisis.